ALBUM REVIEW: Jesca Hoop – Memories Are Now

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Hot on the heels of her collaborative album with Iron & Wine’s Sam Beam, Jesca Hoop backs it up with a new solo album that dives deeper into her experimental songwriting, drawing on folk, indie and art pop.

The songs here are minimal, skeletal even. Simple percussive elements, at one point just the keys of a typewriter, form the basis for hypnotic melodies and lyrical concerns that often draw on themes of empowerment, seizing one’s destiny and the moment.

It’s Hoop’s sense of musical adventure and experimental lean, yet not at the expense of a strong song, that lends comparison to St Vincent and a more organic Bjork. Endlessly catchy and boldly creative, Memories Are Now is a thrilling escape from the doldrums.

Chris Familton

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