Ray Ban have always personified classic no-frills style with their sunglasses and now, ahead of the launch of a new range of glasses, they’ve announced a competition called The Order of Never Hide in which 5 celebrated members of The Order will win the noble prize of one fancy trip for 2 to an exclusive The Order of Never Hide event in Sydney on December 4, 2014.

The theme of The Order of Never Hide is to preserve our most human qualities like individuality, eccentricity and they are calling on their followers to enter HERE and complete the five challenges – Blend Like Camo, Tough As Leather, Smooth As Velvet, Strong As Titanium and Rugged As Denim to go in the draw to win the major prize.

They’ve also created a series of fascinating Vice-produced videos featuring Ratking, The Orwells, Chromeo and Trash Talk discussing their music, influences, style and creativity. Check out Blood Orange’s Dev Hynes talking about finding and harnessing those flashes of inspiration before throwing yourself headlong into The Order of Never Hide.